global sourcebook of mass communication journalism and media management

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Global Sourcebook Of Mass Communication Journalism And Media Management

Author : Swati Chauhan
ISBN : OCLC:655250817
Genre : Journalism
File Size : 31. 99 MB
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College Admissions Data Sourcebook Midwest Edition Bound 2010 11

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ISBN : 9781936035069
Genre :
File Size : 88. 97 MB
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2012 2013 College Admissions Data Sourcebook Northeast Edition

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ISBN : 9781936035335
Genre :
File Size : 46. 21 MB
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2012 2013 College Admissions Data Sourcebook Southeast Edition

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ISBN : 9781936035359
Genre :
File Size : 39. 15 MB
Format : PDF
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Development Communication Sourcebook

Author : Paolo Mefalopulos
ISBN : 0821375237
Genre : Business & Economics
File Size : 29. 47 MB
Format : PDF, ePub
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The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.

Handbook Of Media Management And Economics

Author : Alan B. Albarran
ISBN : 9781135611682
Genre : Business & Economics
File Size : 51. 1 MB
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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781317709336
Genre : Language Arts & Disciplines
File Size : 38. 96 MB
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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Communication Research Measures Ii

Author : Rebecca B. Rubin
ISBN : 9781135231439
Genre : Language Arts & Disciplines
File Size : 87. 93 MB
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Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Introduction To Mass Communication

Author : Stanley J. Baran
ISBN : 0073256234
Genre : Language Arts & Disciplines
File Size : 70. 5 MB
Format : PDF
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Mass Communication And Journalism In India

Author : Mr. D.S. Mehta
ISBN : 9788170233534
Genre : Journalism
File Size : 22. 21 MB
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In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.

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