global sourcebook of mass communication journalism and media management

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2012 2013 College Admissions Data Sourcebook Northeast Edition

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ISBN : 9781936035335
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File Size : 24. 87 MB
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College Admissions Data Sourcebook Midwest Edition Bound 2010 11

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ISBN : 9781936035069
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File Size : 64. 87 MB
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2012 2013 College Admissions Data Sourcebook Southeast Edition

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ISBN : 9781936035359
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File Size : 89. 17 MB
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Handbook Of Media Management And Economics

Author : Alan B. Albarran
ISBN : 9781135611682
Genre : Business & Economics
File Size : 36. 1 MB
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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : 3430164044
Genre : Communication
File Size : 81. 16 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Small Business Sourcebook

Author : Thomson Gale
ISBN : 0787663816
Genre : Small business
File Size : 68. 77 MB
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A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.

The Amazing Race

Author : William H. Davidson
ISBN : UOM:39015036800129
Genre : Mass media
File Size : 22. 64 MB
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Explains the forces underlying Japan's industrial success and examines Japan's commitment to achieving world leadership in the information technology sector. Describes the problems facing U.S. industries and the steps that have been taken to solve them. Discusses the competition between the U.S. and Japan. Projects future activities.

Communication Research Measures Ii

Author : Rebecca B. Rubin
ISBN : 9781135231439
Genre : Language Arts & Disciplines
File Size : 66. 19 MB
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Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Journalism Mass Communication Directory

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ISBN : UOM:39015066319883
Genre : Journalism
File Size : 27. 51 MB
Format : PDF
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Advertising Media Sourcebook And Workbook

Author : Arnold M. Barban
ISBN : UOM:39015006758968
Genre : Business & Economics
File Size : 28. 2 MB
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