managing enterprise content a unified content strategy 2nd edition voices that matter

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Managing Enterprise Content

Author : Ann Rockley
ISBN : 0735713065
Genre : Computers
File Size : 40. 22 MB
Format : PDF, ePub, Docs
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Provides concepts, strategies, guidelines, processes, and technological options to create content customized for a variety of customers and media types.

Managing Enterprise Content

Author : Ann Rockley
ISBN : 9780132931649
Genre : Computers
File Size : 40. 70 MB
Format : PDF
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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Managing Enterprise Content

Author : Ann Rockley
ISBN : 032181536X
Genre : Business & Economics
File Size : 54. 92 MB
Format : PDF, Kindle
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This is a new and updated edition of the foundational book on content strategy • •Provides a methodology to identify key business needs and build a unified content strategy. •Shows how to analyze content and create responsive content models. •New edition of the seminal book that launched the field of content strategy back in 2002. We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model. A unified content strategy: • •Identifies customer requirements. •Defines structured content models for responsive content. •Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs. •Identifies the tags (metadata) for retrieval and dynamic delivery. •Determines how content should be managed throughout the entire content lifecycle. •Defines the governance policies to manage the content from creation to retirement

Content Strategy At Work

Author : Margot Bloomstein
ISBN : 9780123919298
Genre : Computers
File Size : 84. 29 MB
Format : PDF, ePub
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Content Strategy

Author : Rahel Anne Bailie
ISBN : 9781457182549
Genre : Computers
File Size : 27. 99 MB
Format : PDF
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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Intelligent Content A Primer

Author : Ann Rockley
ISBN : 9781457191336
Genre : Business & Economics
File Size : 78. 31 MB
Format : PDF, Mobi
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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Content Management For Dynamic Web Delivery

Author : JoAnn T. Hackos
ISBN : 0471085863
Genre : Computers
File Size : 20. 52 MB
Format : PDF, Mobi
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Content Everywhere

Author : Sara Wachter-Boettcher
ISBN : 9781933820903
Genre : Computers
File Size : 67. 49 MB
Format : PDF, ePub, Mobi
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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Enterprise Content Strategy

Author : Kevin Nichols
ISBN : 9781492002123
Genre : Computers
File Size : 20. 31 MB
Format : PDF, ePub
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Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

Dita Best Practices

Author : Laura Bellamy
ISBN : 9780132374323
Genre : Computers
File Size : 40. 33 MB
Format : PDF, Kindle
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The Start-to-Finish, Best-Practice Guide to Implementing and Using DITA Darwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever before. Now, three DITA pioneers offer the first complete roadmap for successful DITA adoption, implementation, and usage. Drawing on years of experience helping large organizations adopt DITA, the authors answer crucial questions the “official” DITA documents ignore, including: Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls? The authors begin with topic-based writing, presenting proven best practices for developing effective topics and short descriptions. Next, they address content architecture, including how best to set up and implement DITA maps, linking strategies, metadata, conditional processing, and content reuse. Finally, they offer “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion. Coverage includes: Knowing how and when to use each DITA element–and when not to Writing “minimalist,” task-oriented information that quickly meets users’ needs Creating effective task, concept, and reference topics for any product, technology, or service Writing effective short descriptions that work well in all contexts Structuring DITA maps to bind topics together and provide superior navigation Using links to create information webs that improve retrievability and navigation Gaining benefits from metadata without getting lost in complexity Using conditional processing to eliminate redundancy and rework Systematically promoting reuse to improve quality and reduce costs Planning, resourcing, and executing effective content conversion Improving quality by editing DITA content and XML markup¿ If you’re a writer, editor, information architect, manager, or consultant who evaluates, deploys, or uses DITA, this book will guide you all the way to success. Also see the other books in this IBM Press series: Developing Quality Technical Information: A Handbook for Writers and Editors The IBM Style Guide: Conventions for Writers and Editors

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