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Lovability

Author : Brian de Haaff
ISBN : 9781626344044
Genre : Business & Economics
File Size : 60. 86 MB
Format : PDF, Docs
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Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. ​Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.

Hbr Guide To Better Business Writing Hbr Guide Series

Author : Bryan A. Garner
ISBN : 9781422184042
Genre : Business & Economics
File Size : 60. 24 MB
Format : PDF, ePub, Docs
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DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

Jump Start Your Business Brain

Author : Doug Hall
ISBN : 9781459609488
Genre : Business planning
File Size : 82. 49 MB
Format : PDF, ePub, Mobi
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Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.

Direct Marketing Management

Author : Mary Lou Roberts
ISBN : 0130804347
Genre : Business & Economics
File Size : 36. 92 MB
Format : PDF, ePub, Mobi
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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

The Phenomenal Product Manager

Author : Brian Lawley
ISBN : 9781600051357
Genre : Business & Economics
File Size : 29. 39 MB
Format : PDF, Kindle
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Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career.

Winning Resumes

Author : Robin Ryan
ISBN : 0471263656
Genre : Business & Economics
File Size : 69. 35 MB
Format : PDF
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A new and improved edition of the ultimate resume guide A career coach and syndicated columnist shows how to use her powerful Goldmining technique to create the most effective resume possible. This remarkable technique is a seven-step process that brings out all of the candidate's most marketable skills and accomplishments. This new edition is updated to offer even better career advice from one of the foremost authorities on job search and hiring practices, including all the newest information on the best ways job hunters can use the Internet to their advantage. Includes a list of dozens of mistakes to avoid and ways to make the resume stand out as much as possible. Also featured are tips from human resources personnel and hiring managers on key mistakes applicants make on their resumes.

The Damn Good Resume Guide

Author : Yana Parker
ISBN : 1580084443
Genre : Business & Economics
File Size : 75. 35 MB
Format : PDF, Mobi
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Yana Parker has helped hundreds of thousands of job seekers write and refine their resumes to damn near perfection. Her resume guides have been praised for their user-friendly style and savvy advice and, rightly so, have become staples in libraries, career centers, and employment offices nationwide. Now, in this fully revised and updated edition of the best-seller, you can quickly garner resume-writing wisdom by following 10 easy steps to a damn good resume. Also included are completely new sections on formatting resumes and submitting resumes over the Internet. Here is a resume guide you can count on to help you get that resume done fast and get it done right.

How To Say It On Your Resume

Author : Brad Karsh
ISBN : 0735204349
Genre : Business & Economics
File Size : 61. 23 MB
Format : PDF, ePub, Mobi
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An insider explains how to tailor a resume that sets applicants apart from a sea of candidates. Recruiting director Karsh puts his experience into print, with step-by-step guidelines to improve the wording, content, and format of any resume.

Modernize Your Resume

Author : Wendy Enelow
ISBN : 0996680306
Genre : Business & Economics
File Size : 74. 52 MB
Format : PDF, Docs
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Based on todays real-world job search trends, Modernize Your Resume shows you how to craft a winning resume to meet the complexities of todays highly competitive and technologically driven employment market. The entire job search process is evolving at a remarkably rapid pace, and your resume is at the foundation of it all. In this book, youll learn to: * Write tight, lean, clean, and laser-focused content to keep your reader engaged. Focus on information that is relevant and integrate keywords that are vital to being found online. * Create a distinctive design to make your resume stand out and capture attention. Getting noticed is step #1, so make that happen and youre on your way. * Understand how to use todays modern resume for both person-to-person job search as well as electronic, digital, and mobile search technologies. * The 80+ resume samples demonstrate these strategies in action for real-life job seekers whove excelled in their search campaigns. The samples showcase the resume writing work of Enelow, Kursmark, and many of their colleagues who are also well respected for their expertise in resume strategy, writing, format, and design. Clear guidelines and easy-to-follow examples give you practical know-how for building your own powerful resume that will serve all of your job search needs. Youll learn what works, why it works, and how you can make it work for you. The resume book weve all been waiting for from resume industry leaders Wendy Enelow and Louise Kursmark. Rich Feller, Past President, National Career Development Association

The Google Resume

Author : Gayle Laakmann McDowell
ISBN : 9781118013151
Genre : Business & Economics
File Size : 81. 83 MB
Format : PDF, Mobi
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