the digital delusion how to overcome the misguidance and misinformation online

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The Digital Delusion

Author : Doyle Robert Buehler
ISBN : 0987499009
Genre : Business & Economics
File Size : 79. 44 MB
Format : PDF, ePub
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The Digital Delusion offers a proven, award-winning, step-by step strategy for growing a profitable business online, for every scenario and industry. Thoroughly detailed, it offers readers a straightforward, universally applicable methodology for getting profitable, right now. It delivers first class, premium results online. The Digital Delusion has helped hundreds of businesses learn a streamlined, fascinating and more efficient way to operate online. One of the fundamental books about marketing and strategy for online businesses, it is based on over 14 years of research, personal experience and online implementation by the author. The Digital Delusion has the power to permanently change your views of online business and how to deliver value across the digital ecosystem. It will pull the carpet out from under businesses that are using the digital gap to take advantage of time-poor entrepreneurs struggling online, and wanting to get better results, as they grapple with what is really important and what is nothing but digital fluff. And, more importantly, how to get past the clutter and confusion of an online world that is fundamentally over populated with social media "gurus," marketing "rockstars," Content Marketing "Kings," and so-called "internet marketing millionaires." These are the 21st Century equivalent of the "Snake Oil Salesmen" of Centuries passed. In The Digital Delusion, Buehler argues that we dramatically miss the real value of our online business, and shows how you may be losing an incredible amount of credibility and potential customers as a result. He shows you how deeply these misconceptions and "delusions" are affecting how we work online, and how we are losing business as a result, and how ingrained these misconceptions permeate the online world by the marketing agencies and the existing silos of online business. He also introduces us to the unique and powerful process and proven methodology that successful businesses can use to become phenomenally successful with their business online. If you want to stay competitive in today's online industry, you need to make some changes as to how to tap into significant value that you can deliver to your audience and starving crowd - this is digital leadership. This book delivers the value that is missing in today's fast-paced, everything changes-every-minute mentality that businesses face online. This book will educate, empower and enlighten the focussed entrepreneur or business owner who wants to get the most out of online. If you are looking at getting serious results for your business online, this is the book that will get you there. Buehler has coached and inspired many in the areas of digital leadership, online marketing and digital strategy. He has electrified businesses and audiences around the world, with his wit, high octane public speaking, and is called by some as the World's #1 Digital Leadership Coach. His mission is to prove that every business can be phenomenally successful online. Book Testimonials "At long last the Digital Delusion is smashed. There is so much misinformation and downright confusion about the online world, thank goodness someone has finally written the book to make sense of it all. Doyle Buehler gives all the right information, delivered in a no BS way, that is the key to actually making the most of the online world and social media in any business." Andrew Griffiths, Australia's #1 Small Business and Entrepreneurial Author.

The Success Factor

Author : Ernane Iung
ISBN : 9781683506188
Genre : Business & Economics
File Size : 43. 29 MB
Format : PDF, Mobi
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Small business owners know that success doesn’t follow a script, and neither should they. The Success Factor will take small business owners through the first, most important things to consider when starting a company, and will contrast conventional wisdom on the topic with the latest ground-breaking, but proven, unconventional wisdom. By the time small business owners finish reading The Success Factor: Unconventional Wisdom for Small Business Success, they’ll have goals, a timeline, a business model, and a product service offering in place for their small business or start-up. Additionally, they’ll gain an understanding of how their ideal customer thinks, where and how to find them, and how to market in a way that attracts the customers they want. Lastly, they’ll learn to do more of the things they love, how to get paid faster, and how to keep more of the money they earn than they ever thought possible.

Digital Capitalism

Author : Dan Schiller
ISBN : 0262692333
Genre : Computers
File Size : 33. 70 MB
Format : PDF
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Schiller explores how corporate domination is changing the political and social underpinnings of the Internet. He argues that the market driven policies which govern the Internet are exacerbating existing social inequalities.

European Islamophobia Report 2015

Author : Enes Bayraklı
ISBN : 9786054023684
Genre :
File Size : 41. 94 MB
Format : PDF, Kindle
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The Report is an annual report, which is presented for the first time this year. It currently comprises 25 national reports regarding each state and the tendencies of Islamophobia in each respective country.

Digital Disciplines

Author : Joe Weinman
ISBN : 9781119039877
Genre : Business & Economics
File Size : 71. 77 MB
Format : PDF, ePub, Docs
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Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

Bio Psycho Social Obstetrics And Gynecology

Author : K Marieke Paarlberg
ISBN : 9783319404042
Genre : Medical
File Size : 84. 57 MB
Format : PDF, Mobi
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This book will assist the reader by providing individually tailored, high-quality bio-psycho-social care to patients with a wide range of problems within the fields of obstetrics, gynaecology, fertility, oncology, and sexology. Each chapter addresses a particular theme, issue, or situation in a problem-oriented and case-based manner that emphasizes the differences between routine and bio-psycho-social care. Relevant facts and figures are presented, advice is provided regarding the medical, psychological, and caring process, and contextual aspects are discussed. The book offers practical tips and actions within the bio-psycho-social approach, and highlights important do’s and don’ts. To avoid a strict somatic thinking pattern, the importance of communication, multidisciplinary collaboration, and creation of a working alliance with the patient is emphasized. The book follows a consistent format, designed to meet the needs of challenged clinicians.

There Are Save Two Churches Only Volume Ii

Author : D. Christian Markham
ISBN : 9781329682108
Genre :
File Size : 63. 36 MB
Format : PDF, ePub, Docs
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Perspectives On Science And Culture

Author : Kris Rutten
ISBN : 9781557537973
Genre : Literary Criticism
File Size : 88. 36 MB
Format : PDF, ePub, Docs
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Contributors to the volume analyze representations of science and scientific discourse from the perspectives of rhetorical criticism, comparative cultural studies, narratology, educational studies, discourse analysis, naturalized epistemology and the cognitive sciences. The main objective of the volume is to explore how particular cognitive predispositions and cultural representations both shape and distort the public debate about scientific controversies, the teaching and learning of science, and the development of science itself. The theoretical background of the articles in the volume integrates C. P. Snow's concept of the two cultures (science and the humanities) and Jerome Bruner's confrontation between narrative and logicoscientific modes of thinking (i.e., the cognitive and the evolutionary approaches to human cognition).


Author : Erik Davis
ISBN : 9781583949306
File Size : 62. 82 MB
Format : PDF, ePub, Mobi
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"A reissue of a classic media studies book exploring the connection between digital and spiritual realms and their effects on technological communication"--

Special Issue Human Rights

Author : Austin Sarat
ISBN : 9781780522524
Genre : Law
File Size : 20. 41 MB
Format : PDF, Mobi
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Presents advanced scholarship on human rights. This work examines both the theoretical dimensions and dilemmas of human rights in the modern world and particular cases in which the problems and possibilities of human rights are examined.

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