the fundamentals of fashion management

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The Fundamentals Of Fashion Management

Author : Susan Dillon
ISBN : 9782940411580
Genre : Business & Economics
File Size : 61. 78 MB
Format : PDF, ePub, Mobi
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The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

The Fundamentals Of Fashion Design

Author : Richard Sorger
ISBN : 9782940373390
Genre : Design
File Size : 25. 38 MB
Format : PDF, ePub
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Provides information on all aspects of fashion design, including research and design, fabrics, construction, and developing a collection.

Strategic Fashion Management

Author : Ranjit Thind
ISBN : 9781351662215
Genre : Business & Economics
File Size : 31. 59 MB
Format : PDF, ePub
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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Basics Fashion Management 01

Author : Virginia Grose
ISBN : 9782940411849
Genre : Business & Economics
File Size : 69. 25 MB
Format : PDF, ePub
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Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

Fashion Marketing Communications

Author : Gaynor Lea-Greenwood
ISBN : 9781405150606
Genre : Architecture
File Size : 65. 28 MB
Format : PDF, Mobi
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"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.

Basics Fashion Design 02 Textiles And Fashion

Author : Jenny Udale
ISBN : 9782940373642
Genre : Design
File Size : 78. 15 MB
Format : PDF, ePub
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Textiles and Fashion explores the art of creating fashion textiles, from practical processes including fibre production, dyeing and finishing, to construction techniques such as weaving and knitting.

The Fundamentals Of Digital Fashion Marketing

Author : Clare Harris
ISBN : 9781474220859
Genre : Design
File Size : 62. 81 MB
Format : PDF, Docs
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Fundamentals Of Sport Management

Author : Robert E. Baker
ISBN : 9780736091084
Genre : Sports & Recreation
File Size : 26. 28 MB
Format : PDF, ePub
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Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.

Fashion Management

Author : Annick Schramme
ISBN : 9401412383
Genre : Business & Economics
File Size : 89. 3 MB
Format : PDF, Docs
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Provides the knowledge and tools to manage creative talent in a professional way.

Fundamentals Of Sales Management For The Newly Appointed Sales Manager

Author : Matthew SCHWARTZ
ISBN : 9780814429396
Genre : Business & Economics
File Size : 72. 33 MB
Format : PDF, Mobi
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Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much, much more. Now that you’ve been handed these unfamiliar responsibilities, you’re going to have to think on your feet -- or face the possibility of not living up to expectations.Easy-to-understand and filled with realistic examples and immediately usable strategies, Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate. Dispensing with dry theory, the book helps you understand your new role in the organization, and how to thrive simultaneously as both a member of the management team, and as a team leader. You’ll learn how to:• Make a smooth transition into management.• Build a superior, high-functioning sales team.• Set objectives and plan performance.• Delegate responsibilities.• Recruit new employees.• Improve productivity and effectiveness.Based on the bestselling American Management Association seminar, the book supplies you with indispensable, need-to-know information on communicating with your team, your bosses, your peers, and your customers; developing a sales plan and understanding the relationship between corporate, department, and individual plans; applying crucial time management skills to your new role; managing a sales territory; interviewing and hiring the right people; building a motivational environment; compensating your people; and understanding the difference between training, coaching, and counseling—and knowing how to excel at each.You can’t make the leap into sales management successfully without the proper tools and information under your belt. Fundamentals of Sales Management for the Newly Appointed Sales Manager gives you everything you need to win the respect of your peers and colleagues, and immediately excel at your challenging new responsibilities.

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